EP-LAND – Processing the European Productive Landscape


Architectural Association (Inc.) – Lead Applicant

Adriano Olivetti Foundation

University of Zagreb – Faculty of Architecture

Polytechnic of Milan – Urban Simulation Laboratory

Predicted Timeframe

27months (Sept 2014 – Nov 2016)

Project total budget:
385,875.00 EUR

E.U. Grant requested:
231,525.00 EUR (60%)

Project Summary

The relationship between society, the arts and technology is a basic feature of the European industrial heritage. EP-LAND aims at the re-appropriation of this common heritage as dynamic cultural values to be protected and transmitted into current modes of production.
How to transmit the cultural values embedded in the European industrial heritage through the creative use of digital technologies? How can these values inform new relationships between digital design strategies and the contemporary European productive landscape?

EP-LAND addresses these issues by combining theoretical ideas with practical testing through a unique research-by-design approach. It proposes two international design workshops in Ivrea / Milan (Italy) and Zagreb (Croatia) to promote access to the rich local industrial heritage, involve the local stakeholders in the co-creation / evaluation of the works, and experiment with digital design & manufacturing technologies to envision new scenarios for the local productive landscapes.

The objective of the project is to gather and disseminate the knowledge produced in the research and workshop phases through the co-production of a final multimedia documentary, a printed catalogue and a travelling exhibition.

EP – LAND aims at promoting a new instrumental perspective of our common industrial heritage in the digital age by broadcasting the results on the project’s website and national mass media, participating to London Design Festival 2016, and producing the first event of the project’s travelling exhibition in Wraclow, Poland (European Culture Capital 2016).

By establishing synergies between global and local organizations, our long term goal is to initiate new forms of academic/industrial cooperation and to expand into a permanent, sustainable network which – by bridging European excellence in the field of industrial heritage with vibrant cutting edge creativity – can have the potential to inform the emergence of a new European industrial culture.