Factory Futures is the first academic/industrial cooperation focusing on the impact of today’s data-driven economy on the European built environment and energy resources.


Data is at the heart of a new European economy and its preservation, distribution and management is a priority of industrial policies for the coming decade. The integration of this essential infrastructure within our traditional productive landscape is a global issue that Europe has begun to address through specific development strategies and which Factory Futures is set to explore at different scales from energy and territories (smart localisation) to building technologies (data centers & performance envelopes) and urban contexts (digital real estate).

Factory Futures was originally developed in 2011 as a Visiting School programme at the Architectural Association School of Architecture in partnership with the Adriano Olivetti Foundation and Gehry Technologies Europe. In its first two years of activity, Factory Futures explored the former Olivetti industrial headquarters in Ivrea as a cultural matrix with the potential to inform the sustainable development of a new European productive landscape. In Ivrea we conducted extensive field work, international design workshops and seminars with the aim of projecting the Olivetti ethos in the twenty-first century.


Today, Factory Futures is an independent Think Tank at the AA operating at a European scale in association with public institutions, private enterprises and governmental agencies. Sharing tools, resources and best practices, Factory Futures seeks to promote discussions, generate R&D alliances and propose innovative architectural strategies for the challenges that a data-driven economy poses on the European landscape.


A growing network of partners is coming together to meet this challenge because they believe that Europe can once again lead the way towards a better integration of economic growth and living environments.



The Architectural Association

The Architectural Associaton School of Architecture is the world’s most renowned international and influential school of architecture. Since 1847, The AA has pioneered a belief in architecture as a profession, culture and a unique form of human enquiry.

Gehry Technologies Europe

Gehry Technologies is an AEC technology development and consulting company providing leading edge solutions to the industry’s most challenging projects. With a globally distributed team of architects, engineers, builders and computer scientists, GT delivers solutions that define and optimize project delivery processes and tools.

Adriano Olivetti Foundation

Since its establishment in 1962 the Foundation has always seen its complex and enormously valuable cultural heritage as a creative instrument, useful for rigorously interpreting contemporary social challenges and the reforming passion of the Olivetti experience.

University of Zagreb

The faculty of Architecture in Zagreb can be considered as one of the most prominent educational institutions of South-East Europe and is well known for its cross-disciplinary engagement with society, science and the arts.

If you believe that Europe needs a new understanding of its productive landscape, stay tuned for updates. If your organization is interested in becoming a Factory Futures partner, get in touch.